Screening and Discussing: How Freud’s thesis changed the ways controling mechanisms operate in democratic era

Friday, May 25th 18:00 – 20:00
Location: See You in Iran Hostel (On the map)

What to Expect

How possible is it to choose freely in the modern world? To approach this question we first need to learn about systematic control mechanisms on their wide spectrum, from depriviation of information to information bombardment.
“The Century of the Self: Happiness Machines” explores how Freud’s nephew, Edward Bernays, takes his uncle’s notion of “unconscious” as the bone marrow of public manipulation strategies in favor of mass persuasion in a historical context. Bernays, who believes information drives behavior, achieves huge popularity among giant corporations and notorious politicians, continues his propaganda machine practices in form of a profession he coins “public relations”.
Join us at See You in Iran hostel on Friday May 25th, for the screening of “The Century of the Self: Happiness Machines” and a collective discussion on this documentary, led by Amir Tehrani.

Join us for watching the movie and discusion

+98 21 8883 2266

Check other events here: Cultural House

The Century of the Self

The Century of the Self is a 2002 British television documentary series by filmmaker Adam Curtis. It focuses on the work of psychoanalysts Sigmund Freud and Anna Freud, and PR consultant Edward Bernays.[1] In episode one, Curtis says, “This series is about how those in power have used Freud’s theories to try and control the dangerous crowd in an age of mass democracy.”


“Happiness Machines” (originally broadcast 17 March 2002)
“The Engineering of Consent” (originally broadcast 24 March 2002)
“There is a Policeman Inside All Our Heads; He Must Be Destroyed” (originally broadcast 31 March 2002)
“Eight People Sipping Wine in Kettering” (originally broadcast 7 April 2002)

Source: Wikipedia