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See You in Iran was initially created as an apparatus to change and resist the existing connections: a way to confront the common misconceptions, obsessions, and manufactured realities associated with a constructed image of ‘Iran’. The strategy was to provide and grow a platform in which, contrary to the usual top-down structures of mass media, See You in Iran’s Facebook group members share and publicise personal narratives from and about Iran. Group members were encouraged to contribute to the group through sharing their memories, perceptions and experiences of traveling to Iran. Creating new realities through sharing generally unheard narratives and building bottom-up social relations opened up new possibilities to learn and critically engage with living and traveling in Iran.