In the process of modernization of public life in Iran, like any other developing country, the massive urbanization of populations has resulted in a drastic change in the mechanisms of traditional industries such as handicrafts production. Having access to more modern products in cities which exploit cheap labour and industrialize the traditional artistic works for merely showcasing purposes rather than functional advantages, has diminished the demand and limited the access to handicraft products, which are mainly produced in rural and marginalized parts of Iran. This has resulted in a lack of economic incentive for rural populations to produce such goods and present them in the modern market. A familiar process in which the center abuses the centralization of capital to marginalize small businesses in the periphery.
The IndiCraft project aims to circumvent this barrier by providing a platform through which tourists and people in cities can have access to such products with low prices and high quality, to promote the handicraft industry and empower the more disenfranchised populations. In order to achieve this goal, and to introduce such materials to the customers, we have chosen a quite unconventional and creative strategy:
- Conducting research on a selected region of Iran with a rich handicraft culture to introduce and present their traditional handicrafts.
- Holding monthly events at See You in Iran Cultural House to present the unheard narratives of people from that region and introduce the rich culture through talks, documentaries, music nights, tasting traditional food from the region, and etc.
- Arranging a professional workshop by inviting a local master to teach the process of making local handicrafts or indigenous constructions to spread the traditional knowledge of maintaining such industries.
- Providing the contacts of local producers to public audience to minimize the economic effects of mediators such as See You in Iran organization.